Wednesday, June 29, 2011

Redefining Media Consultancies

The purpose of a media schedule is to deliver an advertiser’s message as effectively
as possible, to sell product. We would like to do that economically as well and call
that measure of efficiency cost per thousand. Until very recently, we had the means
to primarily measure the fuel efficiency of the schedule, not necessarily its
effectiveness in stimulating sales. As a result, we became overly dependent upon
efficiency as a measure of a media schedule’s worth. Redefining Media Consultancies

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...