Traditional Sample-Based Research Won’t Solve Outdoor’s Ratings Problem.
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Showing posts with label Ephron. Show all posts
Showing posts with label Ephron. Show all posts
Wednesday, August 31, 2011
Friday, August 26, 2011
Seven Papers The Current State of Media Planning
1. THE IVORY-BILLED NIT PICKER
Better Sight a Media Researcher Before They Go Extinct.
2. A NEW RATINGS MODEL
For Better TV Data, Add to Nielsen. Don’t Try to Replace Them.
3. THE BROKEN COVENANT
If Commercial Avoidance Destroys TV, Mass Marketing May Go With It.
4. THE LAW IS AN ASS, BUT FLOWERS MIGHT HELP
5. THE EGOISTS
Why Don’t Media Respect Advertising?
6. REACH TRUMPS FREQUENCY
How Radio Can Build Business in A PPM World.
7. THE UNINVITED
Commercial Avoidance and the Media
Download
Better Sight a Media Researcher Before They Go Extinct.
2. A NEW RATINGS MODEL
For Better TV Data, Add to Nielsen. Don’t Try to Replace Them.
3. THE BROKEN COVENANT
If Commercial Avoidance Destroys TV, Mass Marketing May Go With It.
4. THE LAW IS AN ASS, BUT FLOWERS MIGHT HELP
5. THE EGOISTS
Why Don’t Media Respect Advertising?
6. REACH TRUMPS FREQUENCY
How Radio Can Build Business in A PPM World.
7. THE UNINVITED
Commercial Avoidance and the Media
Download
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