Seven Papers The Current State of Media Planning

1. THE IVORY-BILLED NIT PICKER
      Better Sight a Media Researcher Before They Go Extinct.
2. A NEW RATINGS MODEL
      For Better TV Data, Add to Nielsen. Don’t Try to Replace Them.
3. THE BROKEN COVENANT
      If Commercial Avoidance Destroys TV, Mass Marketing May Go With It.
4. THE LAW IS AN ASS, BUT FLOWERS MIGHT HELP
5. THE EGOISTS
      Why Don’t Media Respect Advertising?
6. REACH TRUMPS FREQUENCY
      How Radio Can Build Business in A PPM World.
7. THE UNINVITED
      Commercial Avoidance and the Media

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