This is a good example of a thoughtful and well-integrated campaign. To support the launch of their new My First Bed range of beds for children, Silentnight ran a multi-channel campaign designed to stimulate sales through
‘pester power’. Ads in TV and cinema got kids excited in the product, while ads in magazines like Practical Parenting reassured their mums about quality. An interactive web site allowed parents and kids to explore the product together, and thus converted interest into sales.
Download
No comments:
Post a Comment