How Brand Reputation Affects the Advertising-Brand Equity Link

However, what, if any, is the relationship between a brand's reputation among its consumers and
brand equity outcomes (relative price, market share) from the point of view of the firm? And what
is the relationship of marketing-mix variables such as advertising (Aaker and Biel, 1993) to both
brand reputations and brand equity outcomes?   How Brand Reputation Affects the Advertising-Brand Equity Link