Procter and Gamble is a global company. It is very famous for light
detergent liquid products in 1980s with three leading LDL brands (Dawn,
Joy, and Ivory). Procter and Gamble had spread over 26 countries with
consumer and industrial products (about 90 brand products). We can
assure that P&G is one of wisest marketing company in the world in 80s. Marketing plan for Procter and Gamble
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