There is trouble in paradise. The easy days of cheap television are almost over. It is no longer just buyer demand and seller profit goals that will drive up the price, but rather it is the economics of big production costs and small ratings.1 So, farewell to large audiences and the low CPM’s that made even average TV advertising cost-effective and remember, in this discouraging future, as goes the United States, so goes the rest of the world, rather quickly.
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