Most communications campaigns aim to make demand match supply. The Demand Broadband campaign had the opposite objective. Plenty of people in the East of England wanted broadband, but the telecoms companies weren't supplying it. The East of England Development Agency (EEDA) identified this as a major barrier to economic growth in the region. The Demand Broadband campaign by Omobono had a direct effect on removing that restraint. Through an integrated communications campaign it drove the broadband bereft to an online brokerage that grouped people with other registrants in their area. The results were dramatic.
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