Monday, July 11, 2011

Brand Planning : 44 Using Sponsorships To Connect With New Consumers

Event marketing and corporate sponsorships are critical tools in reaching today’s new consumer efficiently and cost-effectively. The mass homogenization market is a thing of the past and the multitude of new products and constant advertising continue to clutter shelves, airwaves and consumers’ minds. Sponsorships are an effective way to cut through the clutter and differentiate the brand in a direct, personalized manner.


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