Interaction - All Change Marketing in Addressabe Media

The back half of this report is a collection of data and opinions from 28 countries intended to give a sense of scale and direction. But first we should discuss interactive media itself and the fears, hopes, opportunity and hyperbole which surround it. It has created a new lexicon of wikis, social networks, cloud computing, blogs, long tails, click fraud, peer-to-peer, user-generated content and cookies, and an overwhelming sense that nothing will be quite the same.

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